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    Finding New Friends and Creating Relationships on the Web

    In promoting my third book, A History of Horses Told by Horses, I am learning to embrace social media marketing, including Facebook, Myspace, and Twitter. I’ve been using Twitter for six weeks now and have met many terrific, interesting and savvy people.

    On Twitter, you’re allowed 140 characters when sending a tweet. It may seem short, but you can get in quite a mouthful. No one ever said networking had to be a long drawn out novel, sometimes shorter is better. Don’t underestimate the power of short and quick replies because with the right words they can be very effective.

    These 7 tips will show exactly how you can get the most out of your networking efforts on Twitter.

    1. Start by using your real name on your profile, upload a real photo of yourself and fill out your bio. Your bio is about you and not your business. People want to know they are talking to a person. Your website link will take care of your business.

    2. Follow people that interest you and who can help grow your business.
    Follow quality people. People you can connect with is more important than the quantity of people you follow.

    3. People want knowledge, information and resources. It’s always better to give first and then receive. I’m not saying you shouldn’t self-promote, but if the whole time you’re on Twitter and you’re just self-promoting, people aren’t going to care and will most likely un-follow you.

    Note: Networking is about engaging, building relationships and
    providing value. A person who only has self-promotion on their
    mind is looked upon and labeled a spammer.

    4. People like freebies and tips. Offer your best tips on working from home, on direct sales, web design, marketing, and even Twitter tips. There are tips for everything so find something in your niche that you think would be valuable information. Throw in a few freebies as everyone loves something for free.

    5. It’s important to engage in conversations with your new found “friends”. Don’t ignore their tweets. Use it to strike up conversations by asking a question or giving a compliment, as you will never know where these will lead.

    6. If you read an interesting or newsworthy tweet, retweet it. This is a great way to say something if you can’t find anything to say. Retweeting a quote is a great way to help promote others, others will help to promote you.

    7. Expect to spend some quality time and be consistent in your networking. Try to visit daily and the relationships will start to take shape. Enjoy and be yourself on Twitter and be respectful. Your reputation should always be guarded as you brand yourself.

    A number of people don’t take networking seriously because they don’t know how to effectively network. There are many people who do know how and can show you the ropes or better yet take the time to learn and observe what others are doing.

    (This is a retweet from Skeeter Hansen and Al Ferrett)

    Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.

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